The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
- ISBN13: 9780470420904
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
Product Description
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.
Readers’ Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine “findability”.
* Maximizes the reader’s investment. The reader won’t waste money by needlessly paying for “clicks” from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
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Comments
While this book seems to get the basic points line up in a way that readers can easily digest them, it also wastes some of your time with basics that anyone interested in internet marketing must already know. A better book I would recommend (that also teaches you how to build a website in fewer pages) is called “Your Best Website.” I used it to build my site,[...]about social anxiety and I knew nothing about SEO or building sites when I read it.
Rating: 4 / 5
Watch Video Here: http://www.amazon.com/review/RZPFWQDH26TU9 Thanks for your interest in The Findability Formula. This book is NOT for hard core techies, this book is for EVERYONE else frustrated at their search engine marketing results or just starting down that path. I do hope you and read this book and get great value. Search Engine Marketing is about connecting with searchers when they are ready to take action. Stop paying for wasted clicks that will never result in an action or sale, start positioning yourself in front of searchers when they are ready to TAKE ACTION. Please visit Good Luck and keep posting reviews.
Some other books I recommend is:
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- Twitter Power: How to Dominate Your Market One Tweet at a Time
- Search Engine Optimization All-in-One Desk Reference For Dummies (For Dummies (Computers)) by Bruce Clay and Susan Search
Heather Lutze
Author, The Findability Formula
Rating: 5 / 5
I have been fortunate enough to hear Heather Lutze, the author of this book, speak in person. She is an outstanding expert on the topic of Search Engine Marketing. Her book is written in “layman’s” terms, with easy to understand language and examples that anyone can follow.
If you are a beginner or seasoned Search Engine Marketer, or just want to learn what you need to know to be successful in SEM, you need to read this book. Don’t waste a penny of your money on PPC before you read this book. Heather provides practical information that you can apply immediately to your search engine marketing campaigns to gain instant improvements to your SEM results.
Do yourself a favor and get this book!
Janine Soika, Director of Channel Marketing, Verio Inc.
Rating: 5 / 5
Lutze’s The Findability Formula is an absolute necessity for anyone looking to use search engine advertising as part of their Internet marketing strategy. She covers every critical step; from finding the right keywords for your business, to writing the best ads, and then how to tweak those ads to ensure effectiveness with your campaign. Her stories, anecdotes, and real world case studies make this book a fun and easy read. As an author of a Search engine marketing book myself, I know the difficult balance of writing a technical book in a non-technical way. She nails it. Run, don’t walk and pick up this book today!
Corey Perlman
Author, eBoot Camp
[...]
Rating: 5 / 5
Terrific book. If you’re thinkin’ about buying Google ads for your website, this book is a great how to book. Excellent for beginners, and some great nuggets for more advanced folks. If you are intimidated about this cool internet strategy, don’t be…just buy this internet marketing book! — Brad Montgomery (She has a good site: http://www.FindabilityFormula.com ) PS. I’ve met her….she’s very cool. Not crucial in an author I know, but a nice bonus!
Rating: 5 / 5