SHIFT: How Top Real Estate Agents Tackle Tough Times
SHIFT: How Top Real Estate Agents Tackle Tough Times
- ISBN13: 9780071739382
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
SHIFT: How Top Real Estate Agents Tackle Tough Times
Product Description
NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BUSINESS BESTSELLER
USA TODAY MONEY BESTSELLER
“Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book.”
–Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash. Author, Richest Kids in America
“Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive.”
–Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.
“Change happens. It’s natural. It’s ever present. It’s reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It’s a great book – read it today.”
–Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009
“Need help weathering the storm in today’s real estate market? If so, reach for Gary Keller’s new book, Shift– it’s the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today’s very challenging and ’shifted’ real estate market.”
–Bernice Ross, Inman News
The Millionaire Real Estate Series
More than 1,000,000 copies sold!
SHIFTS happen…
Markets shift, and you can too. Sometimes you’ll shift in response to a falling market, and other times you’ll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!
SHIFT explores twelve proven strategies for achieving success in any real estate market, including
- Master the Market of the Moment: Short Sales, Foreclosures, and REOs
- Create Urgency: Overcoming Buyer Reluctance
- Re-Margin Your Business: Expense Management
- Find the Motivated: Lead Generation
- Expand the Options: Creative Financing
SHIFT: How Top Real Estate Agents Tackle Tough Times
Disclaimer: PassiveIncomeCreation.com is a paid affiliate of Amazon.com
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Comments
I brought this book after reading Miliionare agent, i was a little dissapointed but not too bad would probaly not recommend. Here in Australia it just did not help.
Rating: 3 / 5
The merchandise was received within the promised delivery. It was well packaged so there was no shipping damage what-so-ever.
Rating: 5 / 5
As with his first two books: “The Millionaire Real Estate Agent” which should have been titled “How to Spend a Million Dollars Before You Make a Single Sale” and “The Millionaire Real Estate Investor” both are a waste of your money. Both books are filled with “filler and fluff” and contain no information that will help you sell or invest in real estate. I have been in the real estate business as a broker and an agent and have done very well! If you want a great book, with substance have Amazon find you a copy of Ray Smith’s “Master Blueprint for Real Estate Sales”. Written over 40 years ago, the methods he teaches will get you a whole lot further in the real estate business than will any of Keller’s books.
Rating: 1 / 5
SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)
A good reminder of what a real estate agent should be doing to build and maintain business at any time. Pretty heavy on the sound bites.
Rating: 2 / 5
This is a good book for the times. It helped me get a deeper understanding of the market and how to adapt my marketing efforts to reflect current conditions. Shifts come and go, therefore we should not be suprised by them but actually anticipate them and use them as a way to thrive instead of merely surviving.
I have a real estate backgound going back to the mid 90’s. For the past seven years I’ve have worked as a mortgage broker. Gary’s comments concerning mortgage approvals was a little bit off, to say the least. Not sure where he’s getting his information from.
1. A Preapproval letter from a loan officer does not mean the application has already been fully underwritten by the lender. The application is fully underwritten only when there’s a fully executed contracted, among other items.
2. Appraisers do not generally welcome telephone calls from real estate agents- for various reasons (although I have been known to get the appraiser, the realtor & myself on a 3-way to try and iron out an issue- generally concerning value/comps. But NOT some highly emotional, highly stressed agent conducting themselves in a highly-unprofessional manner, trying to bully the appraiser into making the numbers magically work!)
3. He recommends using several lenders for one transaction. (A practice promoted throughout the KW organization, that many Top Producers disagree with) Although I do agree with the second opinion concept.
4. He gives the criteria for choosing a lender. Great info, however it is well known that his company here in Nashville made their choice solely on the lenders ability to compensate them for doing business. (But we are assured though, that this is NOT a kickback/RESPA violation)
5. Finally, I fear that his admonition to control ‘the process’ may be misunderstood by most real estate agents. Controlling is not about demanding, bullying, whinning, screaming, cursing, etc. There are thousands of emotionally immature agents in the business who’ve never read a book or taken a class on selling, negotiation, influence, etc.
Controlling the process involves mutual co-operation and respect. Perhaps real estate agents will do well to read other books on the subject of selling, negotiation, and the art of influence to complete their knowledge base.
Rating: 4 / 5